Beauty blogging has risen in popularity over the past few years. Endless youtube channels, WordPress blogs, and Instagram pages see hundreds of thousands of people giving their two cents on the latest beauty products, techniques and trends. You can also make a profit from beauty blogging to help fund other ambitions. So how do you make your blog stand out from the rest?
There’s a lot of competition for readers out there and it’s the smallest things that can make someone choose one blog post rather than another. So here’s how to get them to choose yours.
Your online popularity will completely balance on your content. If you know what you’re talking about, people will trust what you’re saying. Make sure you’re well versed in the beauty basics. Understand skin tone, complimentary colours, the requirements of different skin types, and the pros and cons of all popular brands. On top of this, keep your content original. Keep an eye out for new brands emerging in the market. Try their products and let your readers know what you think.
Clear photographs or videos of the pros and cons of different products are essential. It’s all well and good to simply talk about the products, but your readers will want proof. Give visual examples of everything that you’re talking about. It will help your readers make decisions on what new products to invest in and which ones to avoid. If you’re planning on going professional in your beauty blogging ventures, you might want to consider some photography courses. These will provide you with everything you could possibly need to know about creating the perfect pictures. From lighting to angles and editing.
If your website design is atrocious, it’s likely that your potential reader will close it before even taking a look at the content. Beauty is a completely aesthetic endeavour. So why would they trust your views on aesthetics if your website is garish, cluttered or ill-designed? Invest in a pretty theme or bring in a web designer to create a really professional looking site. Make sure that it is easy to navigate, so that the reader can make their way around easily and find the exact content that they’re looking for without fuss. Choose a good platform and make sure you have Reliable IT Support. You want your site to be accessible to your readership 24/7, so you can’t have it breaking down every week.
Build A Loyal Readership
Engage with your readers. Communicate with them. Read some of their posts. Comment on their pictures, follow their social media accounts and create a good relationship with them. They will appreciate this. It shows that you don’t see them as merely another number on your follower count. The more personal your relationship with your readership, the more regularly they will check in on your blog. You’ll see more people subscribing and recommending you to their friends. This will give you a one up on all of your beauty blogging competition.
Collaborations are great for exposing your blog to a new readership. Contact other beauty bloggers and ask if they want to collaborate on a joint post. Their readership will be introduced to you, your personal style and your work. Your page views will skyrocket and you will gain more people in your fanbase.