When you’re vacuuming your home, do you say that you’re using a vacuum cleaner, or that you’re using a Hoover? When you’re wrapping a present, do you say that you’re using sticky tape, or do you say that you’re using Sellotape? When you’re playing table tennis, do you say that you’re playing table tennis, or do you say that you’re playing Ping-Pong? (Wondering where I’m going with this? I have a point, I promise!)
So, these brands – Hoover, Sellotape, and Ping-Pong, have become so successful that they have replaced the generic terms that were once used for them. For example, growing up, my parents would always refer to vacuuming as Hoovering, despite the fact that we had a Dyson, not a Hoover vacuum cleaner.
For a brand to replace a generic term because it’s got so big, it has to be the peak of brand awareness. The question is, of course, what have these brands done differently to other companies, which has allowed them to become so successful? I know that I, for one, would like to find out how to make my brand just as prosperous and profitable…
Here’s how to do that according to the pros:
The right signage
A lot of businesses undervalue just how important the right signage is when it comes to advertising. Not only around your business premises, but also in other areas – ideally, high foot traffic areas. The truth is that one of the best kinds of advertising is signage. This is because if you pick the right location for your signage, such as in a train station where there’s a lot of foot traffic, it can be incredibly successful. Obviously, it’s not just about the location, but also about the type of signage that you opt for. It needs to be eye-catching, interesting, and informative. If your budget stretches that far, digital signage is probably your best bet. After all, there’s nothing like a digital sign for catching your attention as you walk past.
Improve your social media campaign
When it comes to your social media, you might like to think that you’re the cat’s pajamas, but you may not be as good at running campaigns as you think you are. The truth is, unless you’re a social media consultant, the chances are that your social media could do with a little improvement. Although social media may not have been a thing when brands like Sellotape and Ping-Pong made their mark, today it’s one of the most powerful tools at our disposal when it comes to increasing brand exposure. If you really want to stick to doing your own social media, consider going on a course to improve your knowledge and skills.
Make your content more memorable
Last but certainly not least, if you want to increase the exposure that your business is getting, you need to ensure that you have a blog attached to your site, and also that your content is memorable for all the right reasons. The key to success when it comes to brand awareness is creative content. The more interesting and unique a piece is, the more talked about your website (and company) will be. So, if you want to increase brand exposure, it’s crucial to ensure that your content is interesting, informative, and memorable because this combination of things makes a blog post more likely to be shared online.
There you have it, the very best methods of increasing brand exposure that the pros swear by.