WordPress was initially launched way back in 2003. At first, it was just another content management system. But over time it developed to become the market leader. What was so interesting about WordPress’s success was the fact that it did the majority of it through its customers. People fell so in love with it that they dedicated entire blogs to it, all designed to help others people learn about the tool itself. Now the company has more than 74 million sites published on its platform, and it’s fast becoming the go-to place for new businesses.
The reasons entrepreneurs are so obsessed with WordPress are many. Here are just a few.
It’s Easy To Keep Your Content Fresh
WordPress, like other website builder platforms, has dozens of themes. This means that it’s really easy and quick to update the appearance of your site with something funky and new to keep customers engaged. New themes are being uploaded all the time and, importantly, they’re free.
It Saves Money
WordPress is free. That’s great news, whether you’re a blogger, a business or both. What’s more, there are no hidden charges, meaning that it’s always free to use unlike many of its premium service competitors. The platform is also open source, meaning that anybody can add to it as and when they please through the app market.
There Is Loads Of Support
Enterprise WordPress development services have grown enormously over the past few years. This means that there is loads of support for businesses that want to take their WordPress experience to the next level. There are hordes of designers and technicians all willing to add new services, check out experiences and infographics to your WordPress site.
Another significant benefit of the platform has to do with the fact that it’s customizable. Users are able to change dozens of features, including things like how the site appears as well as what functions it has. What’s more, changing all of these features usually only requires a click of a button.
It’s Mobile Friendly
Whereas other website builders have been playing catchup when it comes to adjusting to the mobile revolution, WordPress predicted it. As a result, it’s websites are designed to be mobile-friendly, if not mobile-first.
It Integrates With Other Popular Platforms
Things like email marketing and getting paid online are essential parts of running a modern business website. However, many website builders don’t integrate things like MailChimp and payment systems into their software. As a result, businesses have to utilise separate systems, which can be frustrating for both customers and firms alike. The great thing about WordPress is the fact that it is able to integrate with many of these systems, including MailChimp, allowing businesses to coordinate their online activities from a single dashboard.
It’s More Than Just A Blog
WordPress started off as a great tool for bloggers. But it’s since become an important hub for all sorts of businesses, including ecommerce companies. Because of the page structure on WordPress, it’s possible to have daily blog posts and static “about” pages too.