If you want to be a business success on the modern market, you have to keep up with the latest trends. Marketing is particularly important. Marketing and promotion will shape how customers and clients view your business. Do you have a solid brand that you can sell on? Are you getting interest from as many customers and possible. All of these factors depend on how well you promote your business. So, let’s look at some of the trends that you need to be aware of this year.
Go Mobile
You need to be thinking about mobile content and promotion now that around 25 percent of users online are operating mobile devices. In fact, some estimates would argue it’s as high as fifty. Google have even introduced new penalties for businesses that don’t have a website that operates on a mobile platform. As such, you may want to think about mobile first design. Mobile-first design is exactly as it sounds. It puts mobile as the top priority and everything else second. As such, you can guarantee that if customers are accessing your site through a phone or tablet, they won’t be disappointed.
Live On Saturday Night
And every other night for that matter. You should try and regularly interact with customers and clients online through a live feed. Live feeds are great because it means that you can engage in real time. They can ask you questions, suggest improvements and most importantly, feel connected to you. If your business becomes more than a company they buy from, you’ll earn their trust and loyalty. As such, they will keep buying from you even if there is competition on the market offering a better product or a cheaper price.
SEO Subtlety
SEO used to be a lot simpler. When the internet first began (I know it feels like centuries ago) SEO just meant adding keywords and links to your site. Now, it needs to be a lot more subtle otherwise a) you could earn a penalty and b) it won’t be as effective as you need it to be. Some of the methods that you should be looking into are guest posts. If you have a guest post on your site, you don’t need to rely so much on links and keywords. Instead, you’re automatically going to get interest from people who already know the name and brand of that writer.
Delightful Designs
Finally, it’s easier than ever to get a free website design setup online. But just because they are available it doesn’t mean that you should use them. If you choose a free design there’s no way to avoid your website looking the same as roughly five million others across the net. Instead, you need to make sure your website stands out with a custom design. There are plenty of designers available who specialise in ensuring that your website creates the perfect first impression with new clients and customers.
Keeping up to date with these marketing trends will ensure your business is a tremendous success this year.
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