According to a Clutch report on apps, 42% of small businesses have built a mobile app as of 2017, although this figure was expected to grow to 67% by the end of that year. This figure also increases when you look at bigger brands that have had more time and resources to dedicate to the development of mobile apps.
Many of the brands that you know and love, such as L’Oréal, Chanel, and Louis Vuitton, all provide their own mobile apps. In the gaming industry, the apps for Candy Crush Saga, Clash of Clans, PlayerUnknown’s Battlegrounds, and Super Mario Run have also become hugely popular parts of everyday entertainment and have turned their series and developers into household names. While app development can be expensive, there are some very good business-related reasons for releasing one.
Many People Have Mobile Devices
The main reason for an increasing number of companies providing mobile apps is, simply, the fact that more and more people own mobile devices. A Statista report on mobile ownership reveals that by 2020, an estimated 4.78 billion people worldwide will own a mobile phone. Most of these gadgets will support downloadable apps, not just SMS messages and calls.
Consequently, mobile apps have become a brilliant opportunity for companies to get their brand seen by as many potential customers as possible. Mobile users might not be specifically paying attention to a company’s advertisements; nonetheless, a rising number of people are taking their phones’ app suggestions seriously. To companies, apps are an easy way to approach a target audience that does no longer pay attention to televised ads. It has become necessary to develop and promote apps in order to keep up to date with the customers’ changing habits within the digital world.
Easy to Access
Mobile apps are enjoyed by users because of how accessible they are. For instance, this is highlighted by the positive customer reviews on Trustpilot. Casino players evaluate the Mr Green Android app favourable due to its easy and straightforward accessibility. Clients highlight how quickly winnings can be withdrawn and how many different games the casino provides. As a result of the user-friendly layout of the app, Mr Green quickly appeals to the billions of PlayStore users. The same is true for reviews of the Boots app. Again, the quickness and convenience of the customer service on the app were very positively reviewed by the customers. An accessible layout can significantly influence the target audience’s opinion of a brand. Indeed, it is much easier to load up the app than it is to type in the website URL first.
If you have downloaded a mobile app, it will allow that company to use push notifications to reach you. While a brand without an app might have to pay money for advertisements, a push notification makes you remember the brand for free.
Personalising push notifications and tailoring offers to clients can also help brands to increase conversions. Increased conversions entail more sales for the company, which is great news for them, of course.
There are definitely several reasons for releasing a mobile app that cannot – or should not – be ignored. Indeed, creating and promoting a good app can facilitate as well as accelerate the growth of a business and brand.