A question I get asked a lot is can blogging really work as a business?. The answer is yes; blogging can work as a business – if you know what you’re doing, that is. A common misconception about blogging as a business is that to be a success, your blog needs to be as big as the sites of Zoella and The Sunday Girl. Admittedly, the more followers you have, the better. However, what makes your blog successful as a business isn’t the amount of followers you have, it’s how you run it.
To turn your site into a profitable business, organisation and forward planning are both crucial, as is outsourcing. Before you ask, no outsourcing isn’t just for big companies. It’s just as useful for small businesses and bloggers. It helps you to manage your time more effectively, provide a more professional site, and earn a better income. Of course, knowing what to outsource can be tricky, especially when you’re new to the concept.
With that in mind, below are a few suggestions for what you should be outsourcing when running your blog as a business.
The creation of your blog
When it comes to setting up a blog to run as a business, it’s crucial that it looks professional. That’s why, unless you’re an expert web designer, it’s a good idea to outsource the task. You may already have a blog, but if it’s not self-hosted with a domain that you own, it’s a good idea to have a new, more professional site designed. Personally, I would recommend finding a web designer who runs a small web design company. This is so that you’re able to work exclusively with them. That way you can ensure that your site is designed exactly how you would like it to be.
I once spoke with a blogger whose site was hacked and because she didn’t have IT support in place, there was nothing she could do. She lost her whole blog, including all of her posts from the past two years. This is my absolute worst nightmare. Because of this story, I know just how important using managed IT services for your site is – this is something that I would say is a must to outsource. Unless you’re an IT pro, it really is worth investing in IT support. So that no matter what happens, you’re covered.
Your social media
As a blogger, social media is a big part of running a successful business – I know this better than most. While most bloggers choose to run their own social media, you don’t have to do this. If you’re not as clued up as you could be, there’s no shame in getting help from a professional company. Whether it’s getting help creating a social media schedule or you choose to outsource all tasks, it’s your choice. With social media being so important to your success as a blogger, it’s essential that you know how to achieve the best results possible. If outsourcing is what it takes to do that, then it’s more than worth it.
So there you have it, a guide to the tasks, that as a blogger running a business – or trying to, you should be outsourcing.