Being a freelancer in this day and age is hard work. It requires a lot of dedication and motivation, but you also need to make sure that you are always at the top of your game when it comes to your chosen profession. The freelance world is extremely competitive, so it really pays to continually improve your knowledge and skill set so that you can stand out from all your competitors. Do you know what the best way to do that is? Take some courses! There are lots of different courses out there, most of which are useful to freelancers. Here are some that can really improve your freelance savvy.
A Tax Course
Ok, so you don’t need to learn how to file your taxes as you will, hopefully, have an accountant to do all of that for you! But it’s always good to get your head around the whole tax system and all of the various information you need to pass on to your accountant so that they can file your tax return. Plus, most of these courses will explain the basics of VAT to you as well so that you can decide whether or not you should be charging this to your clients.
A Presentation Course
Companies like Activia Training offer courses that focus completely on the art of giving presentations. This can be important for freelancers who regularly have to visit companies and pitch their services in meetings. Pitching via email and by giving a presentation are two completely different methods, and some freelancers need to be able to nail both.
Do you already have a personal brand as a freelancer? If not, this is something you need to work on as soon as possible. Now that everyone is online, a personal brand can really help you be more noticeable and stand out from the crowd of other freelancers. There are now lots of online courses that are aimed at the self-employed and can help them figure out their own personal brand. From designing a website in a unique style to creating a logo for your company, these courses can give you some invaluable tips and ideas.
Even if you don’t work directly with SEO, you will still need some knowledge of it so that you can optimise your own website. Otherwise, you will only end up paying an expensive marketing agency lots of money to do this for you! In an SEO course, you will learn how you can make your website climb up Google result pages so that it can help you attract even more clients. Most SEO courses also explain the importance of company blogs for SEO purposes, so you can expect to get some great tips and tricks for your own blog. You might even get some cool new content ideas!
So, do you think that you might benefit from one of the above courses? If you do book one, don’t forget that it will count as a business expense!