You would think that blogging about something you love like beauty and fashion would be easy, but there is so much more to it than simply talking about products and services you love. A successful blog can be developed but as the old saying goes, Rome wasn’t built in a day. If you are looking to build a successful beauty blog, these four elements are extremely important. Having said that, ‘successful’ usually means profitable, so these are the elements most likely to help you monetise your site!


1. Choose Your Niche Carefully


While you may be interested in anything and everything related to beauty from makeup to hairstyles to perfumes and apparel, experts say that you should focus on one portion of the market for the best results. Yes, you can have categories that have offerings in other areas of the beauty industry, but by focusing on that area that most interests you, you will be better equipped to blog with authority.


2. Identify with Your Audience


Also important is having the ability to identify with your audience. For example, if you are selling anti-aging products, never use a young model! Use a model that is within the age you are marketing to. For example, you will never find a product photographer of the calibre of London’s Howlett Photography using a skinny girl to model plus size women’s clothing. The effect is unbelievable because everyone knows that even the best clothing for heavy women couldn’t make you look like that! A still life photographer captures a realistic picture shown in its best light – literally as well as figuratively.


3. Be Ready to Invest


Speaking of professional photographers, one thing you will need to understand right up front is that a successful beauty blog takes investment. Not only will you need to invest in everything that goes into setting up an online blog from buying a domain name to hosting and everything in between, but you will probably be investing in products to review as well. Sometimes you can get manufacturers and distributors to send you free items to review, but that usually comes later when you have built rank and a large following.


4. Take Spectacular Photos


If you want to make your beauty blog stand out from the crowd, the key is in the images. You want your homepage to contain eye-catching visuals that will pull your audience in, don’t overcrowd it with clumps of text. If you want to go one step further and invest in your blog, consider having a professional photographer help you out rather than doing it yourself. A professional product photographer will have the best equipment for the job to ensure the image captured is perfect and the post-editing makes it pop even more. If you want to find a photographer in the London area, someone worth considering is Chris at who has worked with brands such as Pandora on their product photos to help build their website.


5. Be Committed


All of the above takes time. It may take months or even years to build a profitable beauty blog but with the right set of tools and knowledge like that mentioned above, you can quickly build a blog that readers want to frequent. From how-to beauty articles to products you want to sell, you must be committed to spending time, money, and effort building that blog.


No one said building a successful blog would be easy and few become overnight successes. But you can build a profitable beauty blog one step at a time. Find your niche, target your audience, and use the best resources you can afford to market your blog. This means you may need to hire a professional product photographer, but that is one of the most important features of a successful blog. Don’t let your audience lose interest. Keep them coming back and before you know it, you will have a high ranking, highly profitable beauty blog you’ve always dreamed of owning.