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You know what the major problem with a lot of business owners is? They aren’t able to separate themselves from their business. Now, this might seem a little odd. After all, your business is an extension of yourself. If you weren’t interested in creating something that was an extension of who you were, you would have stuck to working for someone else instead of breaking out on your own. But the problem is that, for many business owners, it can be a real challenge to be able to draw that all important line between their own personal feelings and what it is that’s actually best for their business. This can basically be summed up by the difference between two things: what you want and what your business needs. It’s so important that you can distinguish between these two things. Otherwise, you’re going to let your personal feelings getting in the way of running your business which could potentially get you into some serious trouble down the line. What your business needs should always come before what you personally want. Business is about compromise, and if you’re not willing to do that then you might not be cut out to be a business owner. Fortunately, there are certain things that every business needs that aren’t too difficult to identify. Here are just a few of them.


The right equipment


Technology has never been a more important aspect of running and business than it is today. It doesn’t really matter what kind of business it is, without technology, you’re pretty much guaranteed to fall behind your competition. The most important thing is to make sure that your business is online. The internet is one of the best tools that any business has in its arsenal. It provides you with an international marketing scope, a convenient POS system as well as a space that you can use to directly engage with your customers. Of course, depending on your business, you may end up needing more specific and dedicated equipment. If your business involves large volumes of stock, then you’ll need equipment for your warehouse. Whatever the needs of your business are, make sure that you’re aware of them as early as possible. That way you can make the correct plans and allowances for any equipment that your business needs. Don’t just assume that because a piece of equipment is being used by a bunch of other businesses, that means that it’s right for yours. Instead, think about whether any given piece of technology would actually benefit your business.


The right people


Employees can make or break a business. A business with an incredible product and fantastic infrastructure means absolutely nothing if your employees aren’t able to work well and follow instructions. If your business is relatively small then there’s a decent chance that each employee with have to take on a fair amount of responsibility. This means that they not only need to be able to follow instruction but it’s important that they can take initiative, as well as effectively communicate their thoughts and actions to other members of their team. Finding the right employees can be a very difficult task and it’s certainly not one you should undertake lightly. First you need to figure out what it is that someone needs to offer your business. If you don’t know exactly what you’re looking for then you’re never going to be able to know what the right candidate looks like. Not only that but, even if you think you’ve found the right candidate, don’t take anyone at their word. This might sound overly cynical but there are plenty of people who interview fantastically well but will let you down when it comes to actually doing the job. Make sure you chase up their references thoroughly and there are even tracing agents who can find past employment information that candidates may not have wanted you to find. It might seem like a lot of work but it would end up being far more work to have to replace a bad employee than to take the extra time to find someone who’s perfect for your business.


A purpose


This might sound a bit ridiculous. Of course, your business needs a purpose! But you need to make sure that you’re absolutely sure what the drive behind your business is. Is the point of your business to fill a gap in the market? Or is it to provide a more ethical alternative to an existing service? Will your business be thrown into a world of competitors or is it designed to complement other, larger companies? These are the kinds of questions you need to be asking, not only at the start but at every step throughout the life of your business. That way, if you’re ever stuck and don’t know what decision your business needs to go in, you can think about the answers to them and use those to guide you. If you make sure that you always have a clear idea about what it is that your business’s purpose is, it will be that much easier to make decisions that take your business in the right direction.



Of course, it would be ridiculous to say that you should never follow your own feelings or intuition when it comes to making decisions about your business. As the business owner, it’s your job to make the tough decisions and sometimes going with your gut is the best option. The point that problems arise is when you start using your gut instead of listening to your head. Your business is your priority and letting your ego get the best of you is a surefire way to end up taking it in the wrong direction. By thinking carefully about these points, you’ll be able to avoid letting your personal feelings pull you away from what is truly best for your business.