When you start a new business, you’ll have to compete with thousands of other firms in your industry. Of course, micro-niche markets tend to have fewer competitors. But, that doesn’t mean you’ll have the monopoly over what you do.


From each of your competitor’s point of view, the last thing they want is for you to succeed. After all; you represent a potential threat to their businesses. There are some business mistakes that many startups seem to make.


You need to avoid making the ones listed in this blog post, or your competitors will be victorious! Give yourself the best chance of survival by avoiding the following errors:


1. Forgetting to plan


In business, the decisions you make will lead to conclusions that are in your favour or against them. It might seem like what you decide in your startup is something of a gamble. But, if you have strategies that you follow, your plans can give you positive outcomes. Be sure you don’t forget to plan!


2. Not keeping everything legal


Imagine hiring people to work for you and not having the right employment contracts in place. Or agreeing to “buddy up” with another company without anything agreed on paper. It can soon turn into a legal nightmare!

The way to avoid that problem is simple: keep everything legal. Law firms like Eatons Solicitors are a boon to startups and for a good reason. They help prevent costly lawsuits because of legal protection you forgot to sort out!


3. Using the wrong technology


Even if you are starting up an organic farm, you will still need to rely on technology to some degree. That’s why it’s important to use the right tools for the job, so to speak. Many startups cut corners by using the wrong gadgets and machines. As a result, their growth is slow, and potential is hidden.




4. Undervaluing what you sell


You don’t want your potential customers to assume that what you sell isn’t right for them. Your job is to convince people how the products and services you offer can solve their problems. Sales are a massive part of any business. Make sure it’s an important aspect of your startup if you want to survive!


5. Not embracing marketing


You might have come up with a cool concept that you know everyone will love! But, what’s the point in doing that if no-one knows about your brand or what it can offer?


Marketing isn’t just used when launching a new business. It’s a part of any enterprise that must always get used. Be sure to embrace marketing for your business, and it will pay dividends if you do it right. Check out this blog post from Eventbrite for some low-cost marketing tips.


6. Targeting the wrong audience


Who is your ideal customer? If you can’t answer that question, you have a big problem on your hands! It’s essential that you have a clear idea of your target market and how to reach it. If you’re unsure who might buy from you, work backwards.


In other words, look at what you offer and how your products and services can solve problems. Next, think of the types of people most likely to use your offerings.